Guerrilla Marketing Around Lafnac Digital Computers
An old-style New York electronics store such as Lafnac Digital Computers is definitely an easily recognizable part of city lore. Based in the heart of Manhattan, just off its world-renowned theater district, Lafnac caters generally to tourists, as could be imagined. But just a small distance away along the streets of Times Square, tourists are treated to some real sleight-of-hand, performed by highly telegenic and personable young men and women who pose as happy couples in need of help taking a photo!
It’s known as guerrilla marketing and it’s sheer inspired genius. The very eye-catching young couple are actually employed to demonstrate the newest electronics to individuals, only within the guise of helping them take a picture using their camera or cell phone. By way of explaining how to work the gadget, they are really in essence marketing the item to unsuspecting would-be consumers – because of course only the most positive impressions are made!