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You might believe that the proliferation of coffee houses the past twenty to thirty years would mean a decrease in the sale of coffee machines, but on the contrary they remain as popular as ever, with espresso makers one of the most ballyhooed products on late-night television. It’s a interesting thing, and might not exactly make a lot of sense on the face of it, but in fact the number of businesses committed to serving coffee has only made people want to buy coffee machines of their own!

Now why should this be? The solution points up to an intriguing feature of human nature. But first think about why people should patronize coffee houses: it isn’t all about the coffee. Many restaurants, such as Starbucks, have hit upon the effective formula that formerly saw the rise of sidewalk cafes throughout Europe in the nineteenth and twentieth centuries: people wanted a nice place indoors! Avoiding cramped quarters at home, such establishments provided a relatively deluxe environment for the price of a cup of coffee. And it’s the same today, with students among the most faithful of customers for these chain coffee houses.

But why should people desire coffee machines, then? Well, in this case, it also isn’t essentially all about the coffee. That’s right! You’d feel that people who like coffee either go to coffee houses or buy coffee makers to use at home. But in both cases, it isn’t always about the coffee itself, but everything else relating to how they get their coffee!

In the case of a coffee house, people go for the ambience as much as anything else. In the case of a home coffee maker, it’s about the convenience: no lines to wait on, but everything on a timer and ready when you wake up or come home, with the same range of flavors – all at a much reduced cost. And there’s always seating available!